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Why should you check the readability?

Modern search engine algorithms focus on topics, not on individual keywords. It is not necessary to use every possible keyword variation on your web pages (for example 'cheap travel insurance', 'cheapest travel insurance', 'cheap travel insurances', etc.).

It is much more important that the content is related to a particular topic ('cheap travel insurance', 'traveling', 'do I need a travel insurance', etc.). Optimize many pages of your site To get the best results, optimize different pages of your website for different search terms that are all related to the main topic of your site.  Remember Focus on topics, not on single keywords.

Keyword variations.  Imgae from SEOProfile
Keyword variations.  Imgae from SEOProfile

Why should you check the readability?
Readability is the ease with which text can be read and understood. Easy-reading text improves comprehension, retention, and enjoyment. Research has shown that businesses and organizations waste millions of dollars by not creating texts that are easy for the average reader to read.

Google determines the reading level of your web pages and uses it in the ranking algorithm:

"Since [the Google algorithm] Penguin was launched, MathSight has been analyzing traffic data and has recently been able to confirm – to a 99.9% confidence level – that the algorithm is using the Flesch Kincaid and Dale Chall readability related tests as part of a combination of metrics to evaluate both linking and onsite content."

You may also read How To Write For SEO and Visitors

There is no perfect score that applies to all websites. It depends on your target group.The text on your web pages must be convincing so that it turns visitors into buyers.

Publishers discovered that the Flesch formulas could increase readership up to 60 percent. The Flesch formulas are only valid for web pages in English. If your web page is in Danish, Dutch, Finnish, French, German, Hungarian, Italian, Norwegian, Polish, Portuguese, Romanian, Spanish, Swedish, or Turkish, you can use the scores only in comparison with pages of the same language. Other languages are not supported  (Source SEOProfiler)

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