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7 Mistakes Applying SEO that Needs to Be Avoided  SEO or Search Engine Optimization, as the name suggests, is an activity that is carried out to optimize website traffic. The more traffic a website increases, the higher the level of engagement. This will be very helpful for DomaiNesians who have an online business. In an age of all online, SEO is still one of the powerful weapons to make a website crowded. The number of internet users is also increasingly making online business competition tougher. Therefore, it is important to know whether the SEO that has been applied is correct or not. Here will be discussed the mistakes in implementing SEO what you should avoid.

There are 7 mistakes in implementing SEO that you need to avoid, what?
Check this out!

1. Avoiding SEO Techniques

Technical SEO refers to every job that is done on a website, besides the content itself. Because SEO needs are constantly evolving and becoming more sophisticated, it is important to have a good foundation, which will help optimize the user experience on the website. Avoiding technical SEO is the mistake of implementing SEO. It is important to carry out a technical audit of SEO before making a strategy that can be followed up. The key technical SEO that must be considered by every marketer is Crawlability and Indexation.

Crawl ability refers to the ability and effectiveness of search engines to access and search pages from websites before adding them to the database, commonly called index. The index will continue to be updated every time the Crawler comes to the website and finds something new or something revised. Google must index web pages before the page appears on search engines. So it's important to make sure your website pages are indexed by Google.

You may read 5 "Dangerous" Miscomceptions About Email Marketing

2. Ignoring On-site SEO
On-site SEO refers to a collection of tactics aimed at making websites more search engine friendly. You have to make tactics so that web pages are very easy to reach by search engines. Search engines that crawling to your website pages must understand the content, structure and purpose of the website. This is important for your website, so that it ranks higher than their index. On-site SEO is as important as technical SEO, don't make the mistake of implementing SEO by prioritizing on-site SEO, yes DomaiNesians. In addition, the length of other elements also needs to be considered, such as title tags no more than 60 characters, or meta descriptions no more than 156 characters.

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3. Not Prioritizing Mobile-Friendliness
The mistake of implementing other SEOs is a website that is difficult to access using a mobile smartphone. Google clearly stated their intention to prioritize sites that prioritize display on mobile. This refers to websites that use mobile versions for indexing and ranking to help users who access more via a mobile smartphone. Mobilegeddon is an algorithm update carried out by Google in April 2015 ago. This update significantly affects the way Google ranks websites. Google moves 96% of searches on mobile, so it is important to pay attention to the mobile friendliness of your website.

Google's Consumer Barometer, is a study of consumer studies conducted in 56 countries, reporting that Asia dominates the use of mobile smartphones. Singapore is the country with the highest percentage of smartphone use in Asia, which is 91%. Having a mobile friendly site will make you more attentive to important components such as load time or responsive design. Conversely, if the website is not mobile friendly, you will lose most of the potential traffic.

4. Apply Keyword Stuffing
Google defines keyword stuffing as an attempt to load web pages with keywords or numbers to manipulate the ranking of sites in search results. This is highly disliked by search engines, because you try to play the system by loading keywords on each page. This is an attempt to deceive the bot to make the webpage first. This spam tactic is an old tactic, but there are still many companies that do it. The algorithm will detect quickly if the keyword density is too high and is used too often without context and relevance. Keyword stuffing is definitely an error implementing SEO.

5. Want Fast Results for Business Building SEO
Marketing practitioners usually estimate four to six months before finally seeing the results of building SEO. To maintain SEO, you must continually create relevant and high-value content. You also have to monitor the KPI carefully and consistently. Building SEO is a long-term investment, not just using one tactic and forgetting something else. The result is not immediately felt, but if you do not use SEO, the business or business that you have will slowly decline.

6. Website is not fast
Google likes fast sites. The faster your website, Google will like it more. Speed ​​on the site is one of the main performance indicators of the website. The most influential factor in determining rank is a good user experience. So it's good if you test page speed using Google PageSpeed ​​Insights. According to Neil Patel, more than 40 percent of users will leave a slow site. Some ways to speed up the website for example, limiting site components, using minimalist templates, and optimizing visuals.

The recommendation that is often given is to optimize the images on the website. There are many websites that use images with large sizes, and this is a mistake implementing SEO. This requires a lot of time to load a page. Using small images will help the site speed up loading time. If you use WordPress, you can look for plugins that can help you provide the right size for images or website designs.

7. Not Creating Good Content
The last mistake to implement SEO is to forget the quality of the content. Quality content is also important. You must have decent content, at least 300 words. Your website can look inconclusive if it only contains short content. Content that is too short will not be read as the best result in search engines. Keep in mind that you write content not for Google to read, but for the audience itself.

Google is very concerned about user experience. They read more about the times, what is desired by users, that is what Google prefers, such as mobile friendliness. As more and more users are accessing websites through smartphones, Google also provides a good ranking for websites that are mobile friendly. Google's mission is to organize information from around the world and provide the best possible answers.

The above errors are common mistakes that are often made. Most people probably already have a guidebook on how to implement SEO that is good and right. But the thing to note is that there is no absolute SEO strategy that can be done by all businesses. You still need to find out specifically what is needed to increase ranking on Google. Just like business rules, to be able to see the results of efforts to build SEO, we must dare to be consistent and committed.
 (Source DomaiNesia).

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7 Kesalahan Menerapkan SEO yang Perlu Dihindari

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