5 "Dangerous" Misconceptions about Email Marketing

E-mail marketing method has been applied in many companies' marketing strategies for the last 5 years. In the first phase, it is seen as a basic marketing tool - reasonable, timely, and 100% guaranteed investment. Click-through rates are considered only estimates, people always want to receive letters and read the letters they receive.

However, time has changed. Today, the majority of conversations are spam - a form of e-mail harassment. However, besides, there are still companies, despite all difficulties, still making millions of dollars in annual profits by using e-mail marketing.

So a lot of questions and problems are raised by businesses such as: How can marketers get hundreds of thousands of dollars in revenue (or higher) by using e? -mail as their marketing medium? Or how can their letters be read and work even if there are many obstacles while applying this method? However, when posing this question, it proved that they understood the method of email marketing as one of the most important and potentially profitable methods.

Photo courtesy VnBloggerTheme COM
Photo courtesy VnBloggerTheme COM

With this fact, we will clarify some misconceptions about this marketing method. Because with misconceptions or misconceptions about this method, you may lose the opportunity to make significant profits.

Myth 1: Marketing by email is not very effective

This is the most common misconception when people talk about email marketing. Many people believe that most of the e-mails we receive during the day affect the effectiveness of e-mail as a marketing tool. And in fact, spam phenomenon is a very noticeable issue in the daily news, it cannot create confidence in applying marketing in this way.

However, the idea that e-mail marketing is not effective long-term is because they do not differentiate between spam and legitimate mail, permission-based e-mail marketing. In fact, spam is really an inefficient marketing tool - it's really ineffective - but enabling authorized e-mail marketing programs is still considered a way of positioning the market to work. Most useful, easy to follow and measure results immediately.

Do you need proof? A recent DoubleClick study showed that 69% of US e-mail users have made purchases online after receiving authorized email marketing programs.

Those are good news for companies that continue to want to use email as a marketing tool. Because of the fact that nearly 70% of people who have ever purchased online are receiving online advertising programs, it is clear that e-mail is still one of the most effective marketing tools.

Myth 2: Advertising programs via email will affect my reputation

A misconception is very common among small traders and home business merchants that the use of e-mail as an advertising tool will make subscribers or customers have reviews. Low your business. To confirm who is the first to spread this rumor is very difficult, but we can easily confirm that it is those who do not have expertise or do not know much about the application of marketing campaigns via email. .

If you make an e-mail campaign, the messages are badly designed, of course that will hurt your reputation. In addition, spelling errors in sending letters or annoying advertisements are all reasons that your reputation will be reduced in the eyes of customers. However, if you take the time to build a good, attractive e-mail, it will be really valuable to your subscribers and customers, then you will gain credibility. .

According to the most recent report, eMarketer said that 67% of US consumers say they like companies, which, in their own opinion, do business effectively by adopting email marketing. allow. It is also a proof to prove that a well-designed, attractive and appropriately designed email marketing campaign will enhance your credibility with customers, without completely harming Your reputation as some people have seen it.

The secret to launching an email advertising program that is highly appreciated by the recipient is to pay attention to quality. Here are the steps that can guarantee you that your customers and subscribers will receive professional, quality letters:

- Make sure that the things you introduce in e- Mail is directly related to the recipient's interests.

- Make sure you read and fix the errors before sending them at least twice. It is best to ask someone you trust to read and correct for you.

- Sign up for a free e-mail address at the most popular e-mail services, such as Hotmail and Yahoo !, then test your advertising program by sending these addresses first. when you send it to the customer. It will help you discover errors in these services.

Keep in mind that, if you are trading products or services on the Internet, e-mail is still considered a unique form of communication between you and your customers and subscribers. That means, along with your website, e-mail messages are the only tools you have to build trust and credibility. If you are a professional and carefully check your e-mail before sending, customers will have a good impression of your business and feel comfortable trading with you.

Myth 3: My customers will think I am sending spam messages to them

To clarify the mistake in this concept, you need to clearly distinguish the difference between spam and legitimate letters (permission-based marketing). Spam is basically unwanted messages sent by a company that was not previously associated with the recipient. Spammers often build lists of email addresses by collecting from newsgroups and chat rooms, or through a variety of other illegal sources.

Email is based on a different permission. Marketers apply this form of email marketing when they have contacted in advance with individuals who have email addresses on the list. Their list includes the addresses of current and potential customers and those who provided the company's address with the desire to receive: a free ebook, newsletter or sales letter.

Studies have shown that e-mail users have a very good understanding of the difference between the two forms of e-mail. According to IMT Strategies, more than 80% of people objected to spam, while 78% of those surveyed in the latest DoubleClick report said they wanted to receive e-mail from their favorite online merchants.

Today, if 78% of people currently want to receive promotional emails from you, your business will suffer serious losses if you don't use e-mail as a marketing tool. And even if you are sending e-mail as spam, you don't need to worry that your customers will underestimate you (if you know how to apply some simple rules like providing clear "unsubscribe" instructions). Your customers are smart enough to recognize that difference.

Myth 4: Customers will unsubscribe from my list, if I send them an email

Another popular concept regarding online merchants is that they believe that customers and their subscribers will unsubscribe if they receive promotional letters. The only time these companies email customers and their subscribers is when they want to announce certain company events such as moving the company to a new location or redesigning the site. of the company.

It is true that if you have never emailed customers and subscribers, no one will unsubscribe from your list. There will be no reason for them to unsubscribe. However, what is the key to gathering these email addresses? The answer here is that people provide their e-mail address in the hope of receiving your e-mail. Why do they give you their contact information?

Still not convinced? According to a recent study conducted by The Direct Marketing Association and The Association of Interactive Marketing, 63% of companies surveyed said that e-mail marketing is their most effective "customer" tool. A "customer retention tool" can be understood simply as a way to prevent your customers from buying products or services from competitors, not yours.

Keeping customers is one of the most important issues when selling. Losing a customer to your competitor is a huge loss, because a customer you currently have is more valuable than a list of potential customers.

And keep in mind, some people who unsubscribe will not be able to destroy your business. In fact, making an unsubscribe from your list can be considered your email marketing campaign effective because the recipient has read and cared about the content in the e-mail. And finally, why would you want to waste time and resources for people who have no benefit from your letter?

Myth 5: Email advertising is difficult to design and difficult to implement

When talking to people who think the email marketing program doesn't work, ask them a question: Did you really try to implement an email marketing campaign? Most of them admitted it was not. And when asked why not try to do it, the answer is almost the same: They think that writing and sending email advertising is both complex and difficult.

All of us who have successfully used e-mail as a marketing tool know that there is nothing but reality. As soon as you have the most basic knowledge, those tasks are very simple. And there are lots of new tools created that make your work easier.

When conducting a survey of customers and subscribers, the question of what will be the biggest challenges you face as a marketing activist. Here are the most common answers:

-   Developing and managing your subscription list

-   Writing an effective email ad.

- How to avoid e-mail advertising programs that are allowed to be misunderstood as spam.

By equipping with some basic knowledge and some simple tools, any merchant can profit from email marketing. The reality of email marketing is to maintain credibility and efficiency to trade in goods and services, even if there are still people who have misconceptions about this type of marketing trust you. is not.

The secret to building an email ad for your business is based on an understanding of how to help you build and maintain relationships with customers. Using authorized e-mails will help you profit - build potential lists more efficiently - and be more economical than applying other marketing tools.
(Source from vbVloggertheme).

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