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Zennovation’ Pre-CES 2017 Event on January 4

Guest Post From www.sociofly.com

Just like every other year, Asus has announced that it will be organising an event at CES 2017. The company’s ‘Zennovation’ event has been scheduled for January 4 and the latest teaser video by the company suggests that it has at least two new smartphones lined up for unveil. The CES 2017 trade show is set to begin on January 4, with several companies due to make announcements at pre-CES events on January 3 and January 4.

Even though the video teaser doesn’t share much information regarding the two smartphones or even their names, towards the end of the video, you can see one phone’s display showing an inverted ‘V’ while the other one’s shows an infinity symbol. There is a very good chance that these symbols might have something to do with the phones’ names.


ZenFone 3 Max (ZC553KL) model.  Photo courtesy ASUS
ZenFone 3 Max (ZC553KL) model.  Photo courtesy ASUS


Last month, a report suggested that Asus is planning to launch a Google Tango-ready smartphone named ‘ZenFone AR’ at its CES 2017 event. The report cited company’s CEO Jerry Shen as saying that the phone will be launched at CES 2017. “ZenFone AR will come with advanced functionality and performance at a competitive price,” Shen was quoted as saying.

Even though the report claimed that ZenFone 4 range of smartphones will be launched in second quarter of 2017, there is a thin chance that the company might reveal them at its CES 2017 event as well. Another smartphone anticipated to launch is a recently certified device thought to be the ZenFone 3 Zoom, said to sport a Snapdragon 625 SoC, a dual-rear camera setup, a 13-megapixel front camera, and a large 4850mAh battery. If like previous generations, the smartphone would offer an optical zoom feature, perhaps tying into the infinity symbol the company has teased for CES.

Asus recently announced the availability of its ZenFone 3 Max (ZC553KL) model in India. The phone has been priced at Rs. 17,999 and will be available via the company’s preferred partner’s retail outlets as well as e-tailer websites. It will be available in colour options of Titanium Gary, Glacier Silver, and Sand Gold.(ASUS)   

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